What makes Americans so gullible to believe the media?

To get a more fair and balanced view of the world, I have to turn to 3 or 4 different stations because each one is slanted one way or the other. One may report a story that another won't, and the deliveries are totally different. They certainly try to mold the news to fit their audiences. Otherwise they'll lose ratings and advertising revenues. It's about the Big Bucks. Katie Couric has to get paid her millions, you know?! I'd much rather receive a more balanced view from the internet--drudge.com, cnn.com, yahoo! news, foreign sources, & US TODAY.