Im wondering, what's white hat SEO to be exact? Directory submissions, article submissions, and that's it? Because paid links obviously aren't white hat and even 3 ways or 4 ways link exchange aren't part of white hat SEO either (because they meant to cheat). So what are part of white hat SEO? I heard a lot of getting relevant backlinks, but how to get relevant backlinks in white hat way other than paying for the links or do 3-4 ways link exchange?
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